Most businesses
don’t have a
customer database.

They have a booking
database.

Connect98 is an SMS marketing platform that helps businesses build a customer database, reconnect with customers and encourage repeat visits.

Smartphone displaying a restaurant booking confirmation message, showing how only the person who books is contacted while other guests remain anonymous.

Here’s why.

One booking. One contact.
Everyone else remains anonymous.

A busy restaurant may welcome a hundred diners in one evening, yet know only the people who made the bookings.

A golf club may record the person who reserved the tee time, yet know nothing about the three people playing alongside them.

A family attraction may know who paid for the tickets, yet everyone else remains anonymous.

That’s where your customer database stops growing.
Smartphone displaying a restaurant booking confirmation message, showing how only the person who books is contacted while other guests remain anonymous.
WHY IT WORKS

The maths is surprisingly simple.

The cost of an SMS campaign is often far lower than the value of a single repeat customer.

One restaurant booking. One filled tee time. One salon appointment. One repeat retail purchase.

Any one of those could cover the cost of reaching hundreds of existing customers by SMS.

The real opportunity isn’t sending more messages. It’s building a database of customers you can reconnect with whenever business is quieter than you’d like.

Illustration showing how an SMS marketing platform helps businesses reconnect with existing customers to generate repeat bookings and increase customer loyalty.
HOW IT WORKS

From anonymous visitor to loyal customer.

Every visit is an opportunity. Connect98 helps you turn it into a lasting customer relationship.

01

Invite

Invite every customer to join your database before they leave.

02

Remember

Store their details securely and compliantly.

03

Reconnect

Send relevant SMS messages when timing matters.

04

Build Loyalty

Turn first-time visitors into repeat customers.

THE FIRST STEP

Capture every customer before they leave.

Every customer who enters your business is an opportunity to build a lasting relationship. Connect98 makes joining your customer database quick, natural and effortless.

QR code sign-ups
Customers simply scan and join using their own phone. No app, no forms and no friction.
Branded keypad
Ideal for customers waiting, ordering or paying. A quick entry on your touchscreen and they’re connected in seconds.

However your customers choose to join, the goal is always the same: turn anonymous visitors into recognised customers before they leave.

Connect98 device

STAY CONNECTED

Reach the right customers at the right time.

Once customers have joined your database, targeted SMS helps you reconnect.
While the opportunity is still there.

Two smartphones displaying Connect98 SMS marketing messages for restaurant and retail promotions to encourage repeat customer visits and purchases.
Offers
Share timely offers before the moment passes.
Events
Fill quieter periods and last-minute openings.
Announcements
Keep customers informed and engaged.

The right message at the right moment can turn a quiet day into a busy one.

WHY BUSINESSES CHOOSE CONNECT98

Everything you need to send SMS with confidence.

As an SMS marketing platform, Connect98 removes the complexity so you can focus on your customers, not your messaging.

Quick to Launch

Start sending professionally in just a few days.

Recognisable Sender

Customers know who’s contacting them.

Built for Compliance

Designed to support responsible messaging with clear customer controls.

No Long-Term Contracts

Stay because it works, not because you’re tied in.

Professional SMS marketing, made simple, responsible and effective.

BUILT FOR CUSTOMER-FOCUSED BUSINESSES

Where every customer relationship matters.

Connect98 helps businesses recognise more of the people they serve, stay connected after each visit and give them a reason to return.
Restaurant guests being served by a waitress, representing hospitality SMS marketing and customer engagement with Connect98.

Hospitality

Capture more than the person who books, reconnect after each visit and bring guests back when tables need filling.

Explore Hospitality →

Audience enjoying a live event, representing SMS marketing for leisure and entertainment businesses using Connect98.

Leisure & Entertainment

Stay connected with visitors, members and guests, promote upcoming events and fill last-minute openings.

Explore Leisure & Entertainment →

Customer receiving advice while shopping in a boutique, representing retail SMS marketing and customer loyalty with Connect98.

Retail

Turn in-store visits into lasting customer relationships and bring shoppers back with timely, relevant messages.

Explore Retail →

Beauty therapist providing a facial treatment, representing SMS appointment reminders and customer engagement for health and beauty businesses.

Health & Beauty

Keep clients engaged between appointments, reduce empty slots and encourage repeat bookings.

Explore Health & Beauty →

READY TO CHANGE THAT?

Start building a customer database, not just a booking database.

Capture more customers, reconnect with them at the right time and encourage lasting customer relationships.

“We have been customers of Connect98 across the group for several years now and consider them to be a valued business partner. Their service allows us to create a very valuable database of customers mobile numbers.

A short message with a little incentive always generates more business. Text marketing also helped us enormously when we came out of lockdown. It was the quickest and easiest way to let our customers know we were open again.

Vinay Bhudia, General Manager,
Tiger Bay International

“One of the most useful features of the Connect98 system is that we can send messages out from Head Office to all our customers, or just locally from any location. We also run competitions using different keywords and always get a great response from that.

Because the response to text is almost immediate, we can send out announcements relating to real-time weather conditions, eg Come and bowl when it is too hot, too cold, too wet...’”

Ana Pinto, Head of Marketing,
Namco Funscape (10-pin bowling)

“Vaping manufacturers are continually adding new products and different, updated vaping devices to their range. Rather than waiting for customers to come into any of our shops to see what is new and available, we often send a text message. We can include in this a link to our website where they can explore the entire range.

I would recommend Connect98 to any retailer that wants to encourage repeat business. It is a great way to stay in touch.

David Carmichael, Owner,
Carmichaels Vaping

“We started using Connect98 a few months before lockdown and thank goodness we did. Coming out of lockdown it seemed like the whole country needed a haircut and every hairdresser was trying to greet them. We got in first, sent a message out as soon as Boris made his announcement and within 24 hours nearly 20% of our database had made appointments. It is all about getting there first. You know what they say, ‘if you snooze – you lose’.

Lisa Harris, Owner,
Colour By Lisa

“The course was flooded a few years back and we had to let all our members know that it was unplayable. There was no point in sending an email as that may not be read for days. We ended up phoning all our most likely effected members. Following that incident, we decided to look at SMS as a medium for communicating quickly, mainly because of its instant impact and high open-rate.

The Connect98 platform suited all our requirements and even allowed us to capture the numbers of our ‘Pay & Play’ visitors. We now use it on a regular basis to advise of spare Tee times and Clubhouse events. We are very happy with the service they provide.

Andrew Killing, General Manager,
Thorney Park Golf Club

“Connect98 has been extremely useful to us in keeping all my therapists busy throughout the day. We can determine when our advance bookings have dropped, and send out incentives to fill those slots. We also use the loyalty scheme rather than printing and stamping cards.

Rumana Merali, Owner,
Rumiz Beauty Studio

“At Santa Pod we have been using texting and Connect98 for a long time. We are able to grow the size of our customer database when we interact with them on event days.

Between races we ask visitors to text us using ‘POD’ to 60163, followed by a record they would like to hear, or a Birthday/Anniversary they would like read out. With Connect98’s real-time monitoring our PA announcer is able to see these requests as they come in. We are also able to capture the mobile number and adding it to our database, we then have more people to market to for future events.

Caroline Holden, Commercial Manager,
Santa Pod Drag Racing