The Customer Relationship Shouldn’t Start When They Leave

The Customer Relationship Shouldn’t Start When They Leave Part 5 of 6 For many businesses, the problem of anonymous customers doesn’t end once somebody walks through the door. Customer marketing often begins only after the customer has gone. A visitor leaves the...

Customer Data Capture

Identifying More Customers Without Getting in Their Way part 4 of 6 Most customers don’t visit a business expecting to join a database. They arrive to have dinner, play golf, attend an attraction, keep an appointment or enjoy an experience with friends and...

The Hidden Cost of Anonymous Customers

The Hidden Cost of Anonymous Customers Part 2 of 6 The Customer You Never Lost… But Never Found Again Imagine a customer who loved their visit, spent money with your business and fully intended to return. Now imagine never being able to contact them again—not because...

Do You Really Know Your Customers?

The Hidden Cost of Anonymous Customers Part 1 of 6 Do You Really Know Your Customers? Most business owners would answer that question with a confident “yes”. After all, they have a customer database, they know who books with them, who buys from them and,...